Julie Chevrier


  • Digital Marketing

  • Web Content Management

  • Digital Project Management

  • PR and Communications

About me

Hello, my name is Julie Chevrier, I am a Digital Marketing professional.

Results-driven bilingual (French/English) digital marketing professional with 5 years of experience on the client and agency-side. Google Adwords certified since June 2015, I specialize in website re-design management, digital strategy planning, pay-per-click search, and project management.

Good Communicator

Proven communication skills and ability to liaise with web development team, IT, Designers and Management to define web project roadmaps and needs. 

Analytical

For the past 4 years, I generated campaign performance reports, providing analysis and recommendations on opportunities for the following campaigns

Web-savvy

Google has recognized me as an AdWords certified professional. I’m qualified to help you grow your business on the web using Google AdWords.


Education

Bournemouth University
Masters Advertising and Marketing Communications

2009-2010
With merit. Completed graduate thesis: “A digital campaign using storytelling approach to help Monarch Holidays strengthen its brand positioning”

Bournemouth, UK

 

Bishop’s University
Bachelor English and Communications

2008-2009
Selected as an exchange student for one year. Attended Dep. of Media Studies, Modern Languages and Social Sciences.

Lennoxville, Canada

 

Paris 12 University
Bachelor English and Communications

2006-2010
With merit. Worked part time as a supermarket checkout operator while attending university for 2 years

Paris, France

Career

Prevail Health Solutions Logo

December 2014 – Present
 
 
 
 
 
 

Digital Marketing Manager

 
Responsible for overall digital strategy, to reach, engage and acquire new program users through a combination of SEM, social media and content marketing.

– Developed, project managed and delivered new corporate website (prevailhs.com).

– Optimized and built PPC campaigns on Google AdWords and Facebook.

– Improved usability, design, content and conversion of the program landing pages.

 
 Graphique Logo career
Avril 2013 – July 2014

Web Marketing Specialist

 
Developed and implemented digital marketing plan, strategies and goals.

– Made strategic recommendations for the annual email calendar through analysis of key sales driver metrics and innovative emerging trends.

– Managed, reviewed and executed weekly email campaigns. Utilized A/B testing created new email template to ensure clear messaging and drive customer engagement.

– Managed B2C and B2B websites re-design: defined dozens of new e-commerce functionalities (graphiquedefrance.com).

– Designed and developed new catalog website using WordPress (graphiquetech.com).

– Coordinated the launch of a new ecommerce website (graphiquepromo.com).

– Delivered reporting and insight that accurately measured the performance of each marketing campaign on a weekly basis, via custom Google Analytics dashboards

– Planned and implemented in-house SEO and Pay per Click campaign.

Key achievements: Grew online sales revenue by 30%. Increased customer database by 25%. 

 

Boston, Massachusetts
Julie can successfully manage all aspects of digital marketing from website optimization to email blasting, social media, SEO, blogging, public relations, etc.. She is very savvy in analyzing marketing campaign data to fine tune the company marketing effort. 

 

 

 

 

 

 

 

Bernard Jean, Graphique, Chief Operating Officer

 

Additional responsibilities in this position

– Managed online products, sales, inventory and business data on Amazon.com

– Generated new leads while attending Atlanta International Gift show and NYC National Stationery Show

– Proactively engaged with Product Development and Licensing teams to ensure that new products, promotions, creative updates are successfully launched and promoted via the website, email campaigns and social media

 

 

Dragon Rouge logo
Web Communications Manager

September 2011 – February 2013

– Created original content, updated and enhanced Dragon Rouge digital platforms, including: group and local websites, blog, intranet.

– Managed Dragon Rouge’s actions on social media (Twitter, LinkedIn, Vimeo).\Collaborated with managers to produce a monthly corporate newsletter, including template design, content selection and writing.

– Used Google Analytics to closely measure the impact on stakeholders, and produced reports and recommendations for continuous development

– Planned and managed Dragon Rouge events including conferences, breakfasts and partnerships with great cultural and sporting events (Roland Garros, FIAC)

– Liaised with partners to create an annual plan for public relations and media coverage of latest projects

– Managed purchase of advertising space in national newspapers (Le Figaro Economie, Le Monde)

– Played a key role in the design, implementation and content migration of the new corporate website, working in close collaboration with web development team and managers from other international offices (UK, China, U.S…).

– Coordinated design and communication awards entries

– Translated content from French to English / English to French to publish on both Group and Paris websites

 

Paris, France
 During her 15 month-term at Dragon Rouge, Julie increased website traffic by 50%. All the events she planned and organised were successful, achieving 100 % client satisfaction. 

 
 
 

 

 
 
 

Jean-Baptiste Danet, Group CEO, Dragon Rouge

 
 

EDF logo

  August 2010 – July 2011

Web Communications Assistant

 
Increased employees’ awareness, understanding and acceptance of the need to renovate the Nuclear Information System (IS). Communicated over 20000 EDF users and 4000 external users..

– Collaborated with managers to produce a monthly corporate newsletter, including template design, content selection and writing.

 

Paris, France

Projects

Skills

Digital Marketing Skills

Computer Skills

Email Marketing

Website Content Management

Digital Marketing Strategy

Web Analytics

eCommerce strategy

Web design

CMS: Drupal, WordPress, Avetti and IBM Web Sphere

ESPs: IContact, Benchmark, Constant Contact

Social Media Management

Goldmine CRM

Search Engine Optimization

Mac and PC operating Systems

Firefox, IE, Safari, Chrome Web browsers

HTML knowledge

MS Office Suite

 

Languages

 

French

English

Spanish

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Native tongue
Bilingual
Conversational

contact@juliechevrier.com

339-224-8161

Chicago 60611 IL

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